Smile to slow fashion

These Moral Criteria are making your day

Take part of a journey about local productions and ethical values.

Here’s our 6 standards.

Value to the people

slow fashion made in italy
Made to Order

Most of our brands limit collections: this cuts out waste during each production process – such as prototypes. Our products are made just for you, without any need for a warehouse.


Each product is handmade in small workshops, fully respecting the zero kilometer way. Man is always in the heart of production, as the main character of every step – from designing to packaging.

Made in Italy

Each production step is made in Italy: the country where craftsmanship tradition and creativity are known worldwide. We feel proud to be able to tell stories about our artisans through their creations.


As ethical, we need to look at the production process, the enhancement of human resources and the territory. To define "ethical", a brand has to be totally transparent on their work, materials, and supply chain.


From eco-friendly materials, to being tracked and their green packaging, each brand cares about our Planet. To be sustainable, we value development aimed at improving people's lives.

Made by Women

The vast majority of the brands we host are led by female entrepreneurs and/or more than half of the people involved in the business are female. Emphasizing creativity and gender equality are core values.

We say it out loud

Apparel and footwear markets account for 8% of the world’s greenhouse gas emissions. Fashion is the 3rd most-polluting industry. Support flow fashion with us.


According to GFA, 26% of entrepreneurs believe “low consumer willingness to pay more for sustainable products” is the main barrier. Are you ready for the change?


E-commerce is responsible for a carbon footprint twice as small as traditional commerce. We need to protect our Planet, doing businesses with an impact.

Only ethical brands live here

We choose
for you only the best

Go to our selection

We believe
in everything we do

Go to our story
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