Ma Vie is Chiara, Elisa and Giulia's idea of sustainable fashion. Ma Vie was born in Turin and promotes the use of low environmental impact materials and techniques. For Ma Vie, printing and colors are fundamental elements of the collections. The graphics were created by the most skilled Italian illustrators, for an all-female project. The graphics are all full of meanings and messages, fully expressing the strong character of Ma Vie.
The printing technique used by Ma Vie is Green Drop, which is based on the use of pigment colors with a very low environmental impact. The Green Drop guarantees significant savings in water and CO2 emissions.
The fabrics selected for Ma Vie's handcrafted garments reconcile with the founders' vision of sustainable fashion. Ma Vie uses bamboo, hemp, silk, Gots cottons and nettle, all natural fabrics with low environmental impact.