IndietroChéri
Alessandra Branchesi and Carolina Rulli are the founders of the Rome-based brand Chéri, an ethical and sustainable brand of bikinis and party dresses, inspired by the glitter of the 1970s in Hollywood.
Artisan's products are:
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Ethical
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Made by Women
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Artisanal
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Made in Italy
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Sustainable
About the materials
Compared to a simple swimsuit, Chéri collections use fabrics with Sensitive Fabrics certification, patented by the company Eurojersey, which allowed them to set a fashion line all oriented to technical quality and environmental support.
Sharing a moment
Their garments are designed for young women, with a sensual and rebellious style, who know how to enhance bodies and femininity, while maintaining a chic image. They address responsible women, who go beyond products, preferring quality and details.
The artisan speaks up
Chéri
Chéri
“Earth is beautiful and we must give our contribution to the salvation of our planet. This is why we have chosen to produce the swimwear collection with innovative fabrics that meet ecological needs.”