Chéri

Alessandra Branchesi and Carolina Rulli are the founders of the Rome-based brand Chéri, an ethical and sustainable brand of bikinis and party dresses, inspired by the glitter of the 1970s in Hollywood.
Alessandra Branchesi and Carolina Rulli are the founders of the Rome-based brand Chéri, an ethical and sustainable brand of bikinis and party dresses, inspired by the glitter of the 1970s in Hollywood.
Ethical
Made by Women
Artisanal
Made in Italy
Sustainable
Compared to a simple swimsuit, Chéri collections use fabrics with Sensitive Fabrics certification, patented by the company Eurojersey, which allowed them to set a fashion line all oriented to technical quality and environmental support.
Their garments are designed for young women, with a sensual and rebellious style, who know how to enhance bodies and femininity, while maintaining a chic image. They address responsible women, who go beyond products, preferring quality and details.